My Style: Maurizio Purificato

Maurizio Purificato of Excelsior Milan and Antonia

Photo: Courtesy of Maurizio Purificato

What are your favourite fabrics?

Japanese cottons. They are more luxurious than cashmere.

Please describe your style in three words.

Casual, street, preppy.

What is the biggest mistake one can make when getting dressed?

Following trends and losing your own style.

Do you believe in role models?


Are there any style combinations that you object to?

No limits.

Which city has the best-dressed men?


Would you say that you are conservative or bold?

I am bold, an avant-gardist.

What are the rules in the way you dress?

I just improvise every morning, it is never an overthought of look.

Celebrities and style...

Can be something contemporary, glamorous, iconic.

Name one garment/accessory that you can never have enough of?

Weekend bags from Bottega Veneta.

Who taught you what you know about style?

The streets of the world from where you can take inspiration.

How do you select your clothing every morning?

According to the weather and with whom I am going to meet: someone for business or a friend.

What is your biggest regret?

Not having five sons.

The three essential things a man should know about style are...

Colours, fabrics, posture.

Do you have any shopping rituals?

Quickness. I love buying fast, otherwise I get bored.

We will never see you wearing...

Anything black.

The most stylish person you have ever seen...

David Beckham at my store. He is a client and a friend. What a personality!

What is the first thing you notice on a man?

His overall style. I like to understand a person in three seconds.

The one image that defined your approach to style...

Recently, Robert Redford and Brad Pitt in Spy Game.

Which new designers do you follow and why?

Umberto Leon and Carol Lim for Kenzo, who managed to give some humour to the brand within one season.

The only article of clothing that a man needs to pay close attention to is...

A classic blazer. The best ones in the world are by Cesare Attolini.

What are the most treasured items in your wardrobe?

Shoes, leather bomber jackets in all versions, and Windstoppers.

Which designer never fails to impress you?

Albert Elbaz of Lanvin.

Is comfort an enemy of style?

Once. Today, the more relaxed and comfortable, the more original you are.

Who would you like to recommend for My Style€?

Fashion journalist Simone Marchetti from the newspaper La Repubblica or photographer Giampaolo Sgura.

The best words of advice you have ever heard?

Listen before you talk.

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