Q: The three essential things a man should know about style are…
Style is personal. Grow into a style that befits you and let that grow and evolve with you. Be prepared to fail so you can learn and then remould what suits you. Be humble about it rather than arrogant.
Q: Are there any style combinations that you object to?
No, I’m a big advocate of personal style. I think as long as it’s truly organic and real, people should dress how they like. The minute you make a rule or objection to something you limit yourself. For the longest time I was pants-phobic, hated pants, couldn’t wear them, and I made sure everyone knew. The minute I stepped away from dresses and skirts and embraced pants, I found new favourites that I loved to wear like black leather leggings and white skinny jeans. I do however object to sloppiness and carelessness. Dressing well doesn’t mean spending a lot of money or dressing up, but everyone should look presentable.
In the newest part of our interview series regarding the future of fashion retail, we talk to Maud Pasturaud, a mobile and commerce growth expert. Maud, who previously worked at Voyage Prive and Jetsetter, was until recently responsible for Gilt Groupe’s mobile marketing strategy.
The unstoppable rise of the small screen
With commerce transactions completed on mobiles and tablets expected to total $114 billion in the U.S. by the end of the year, and the number of smartphone users estimated to reach 5.9 billion in the next five years (according to research firm Forrester and Ericsson, respectively), investing in mobile commerce is a no brainer — even for the late adopters of the fashion world.
The abundance of increasingly smarter (and cheaper) mobile devices targeted to an audience that is always online is rapidly transforming a lot of sectors and it certainly can’t leave fashion unaffected. And while there’s plenty of opportunity for the discerning marketer, such as taking of advantage of tools like geo-targeting and push notifications, all these developments come with a lot of challenges. From offering customers a seamless multichannel shopping experience to making sure that a luxury brand’s allure is strong even when one is experiencing it on the go, there’s a lot of issues that need to be addressed. We try to shed some light on this brave, new mobile world and get a better understanding of how the rules are being, once again, rewritten for the fashion brands.