My Style: Jakki Jones

Portrait of Jakki Jones

Portrait: Nikola Borissov for Fashion We Like

The three essential things a woman should know about style are…

It has to be a reflection of yourself and your personality. It has to be comfortable and unique to you. It's all in the way you wear it.

Please describe your style in three words.

Quirky, colourful, and individual.

What is the biggest mistake one can make when getting dressed?

Not being comfortable in the clothes they choose.

What are your favourite fabrics?

Lycra, cotton, and cashmere.

Are there any style combinations that you object to?

Not really. I believe in combining as many as possible, and not playing by the rules.

Which city has the best-dressed women?

London, as there is so much diversity in the city and people are never afraid to try new things and express themselves individually. There isn't a certain ‘London look’—people create their own style. None of my friends are mirror images of each other. London is so versatile and fabulous, which is why I love it.

Would you say that you are conservative or bold?

Bold, for sure.

What are the rules in the way you dress?

No rules as such... I just wear whatever makes me happy and comfortable.

Celebrities and style...

Is not necessarily a given… you can't really buy style!

Name one garment/accessory that you can never have enough of?

I have to name two, sorry. Leggings and hats!

A woman should always look like…


Who taught you what you know about style?

When I was younger it was Demi Moore, Madonna, Drew Barrymore, and Winona Ryder.

How do you select your clothing every morning?

It depends on what meetings I have that day and whether I need to tone it down or not! But generally, I usually go for whatever roles out of my wardrobe first and is clean.

What is your biggest regret?

No regrets!

Do you have any shopping rituals?

More recently and due to time constraints, I shop online.

We will never see you wearing...

A belted puffer jacket or a shell suit.

Which new designers do you follow and why?

Kim Hersov for Talitha. I personally love her vision, and I love the authenticity behind the brand she has created.

Who is the most stylish person you have ever seen?

Sophia Loren.

What is the first thing you notice on a woman?

All of it. But I usually look at her skin first.

What are the most treasured items in your wardrobe?

A wicked pair of Yves Saint Laurent snakeskin shoes that Sienna Miller gave me, they are treasured. Also an Amanda Wakeley red gilet that I bought for my wedding weekend.

Which designer never fails to impress you?

Stella McCartney. She always designs incredible clothes that are really good quality, yet incredibly beautiful and luxurious. She is a woman that designs for women and you can tell!

One article of clothing that a woman needs to pay close attention to is…

A good coat is a staple in any winter wardrobe. I personally like a classic, masculine cut that is straight as apposed to nipped in the waist.

Is comfort an enemy of style?

No. I live by comfy.

Who would you like to recommend for My Style?

Fearne Cotton and Vicky McClure.

The best words of advice you have ever heard?

Be yourself. Have courage and be kind.

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