My Style: Pontus Björkman

Pontus Björkman of Acne

Photo: Courtesy of Pontus Björkman

Are there any style combinations that you object to?

As long as you feel it is YOU, I guess it's fine to wear whatever you want.

Please describe your style in three words.

Dark, sophisticated, street style.

What is the biggest mistake one can make when getting dressed?

Don’t pretend you are someone you are not.

Do you believe in role models?

Yes, I think it is great to get inspired from your surroundings, whether it is someone you know or not.

What are your favourite fabrics?

Leather and denim.

Which city has the best-dressed men?

Tokyo and London.

Would you say that you are conservative or bold?

Restricted bold.

What are the rules in the way you dress?

I try to dress my age and size and according to the rules of the event I am going to — without losing touch of who I am.

Celebrities and style...

Is often very interesting.

Name one garment/accessory that you can never have enough of?


A man should always look like...

A MAN who is comfortable with the way he dresses and acts.

Who taught you what you know about style?

No one special really… I have always been very interested in aesthetics in general. However, if I have to choose one person who has been very important to me it has to be my friend Jonny Johansson.

How do you select your clothing every morning?

I guess it comes down to what the day's agenda looks like and if I ride my bike to work or not… things like that.

What is your biggest regret?

I don’t regret anything. I learn from mistakes and move on!

The three essential things a man should know about style are...

There is nothing wrong in trying to look good! Follow the “rules” of the occasion you are going to. Less is often better than more.

Do you have any shopping rituals?

I usually have a drink before a big spend.

We will never see you wearing...


The most stylish person you have ever seen...

Dennis Hopper.

What is the first thing you notice on a man?

If he is feeling comfortable in his outfit.

The only article of clothing that a man needs to pay close attention to is...

Underwear, socks, and shoes.

What are the most treasured items in your wardrobe?

Ohhh that's tricky… right now a leather shirt.

Is comfort an enemy of style?

I think you can find your way around it and still be stylish.

Who would you like to recommend for €œMy Style€?

Martin Gjesing, founder and CEO at Moon, and Kim Cesarion.

The best words of advice you have ever heard?

It is a bit boring, but I think it makes sense to treat others in the same way you like to be treated.

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