My Style: Laura Tønder

Portrait of Danish fashion blogger Laura Tonder

Portrait: Victor Jones — Courtesy of Laura Tønder

The three essential things a woman should know about style are…

Sunglasses should always be part of your outfit or at least be with you in your bag. Only buy shoes you can actually walk in — for more than five minutes. Always be the overdressed person standing out from the others, than the underdressed one who is standing in the corner.

Please describe your style in three words.

Bold, playful and hopefully inspiring.

What is the biggest mistake one can make when getting dressed?

Being underdressed, it never looks cool and it's rather boring.

Do you believe in role models?

Yes, but no one is perfect. I like the ones with the small flaws that make them compelling.

What are your favourite fabrics?

Everything with prints and patterns.

Are there any style combinations that you object to?

Wearing all black never makes me look good, just bland.

Which city has the best-dressed women?

London, they have the coolest street wear!

Would you say that you are conservative or bold?


What are the rules in the way you dress?

Always look interesting.

Celebrities and style...

Are not the same without their stylists.

Name one garment/accessory that you can never have enough of?


A woman should always look like…

She is a fascinating person.

Who taught you what you know about style?

My mom, my friends and visits at thrift stores.

How do you select your clothing every morning?

It depends on my mood and the occasion I'm dressing for.

What is your biggest regret?

All the things that I didn’t buy throughout the years...

Do you have any shopping rituals?

Spot a trend and see if you can find it in a vintage store or you can do it yourself. If not, and you still crave it, get it!

We will never see you wearing…

I’m a true believer of never say never.

Which new designers do you follow and why?

Mary Katrantzou, she does print and patterns like no one else.

Who is the most stylish person you have ever seen?

Susanna Lau, whenever I see her I can’t stop staring at her amazing outfits.

What is the first thing you notice on a woman?

Her smile.

What are the most treasured items in your wardrobe?

My sunglasses and shoes.

Which fashion house never fails to impress you?

I’ve always like Missoni and Christopher Kane.

One article of clothing that a woman needs to pay close attention to is…

The trenchcoat. It's a classic piece ready for its comeback.

Is comfort an enemy of style?

No, everyone needs comfort in their style sometimes. Fashion should be fun and easy!

Who would you like to recommend for My Style?

Sarah Mikaela from Framboise Fashion and Annie Wa from the Fashion Mirror, who are both great fashion bloggers.

The best words of advice you have ever heard?

Never be afraid of saying what you want.

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