My Style: Alexander Leimbach and Roman Makuhha

Portrait of Alexander Leimbach and Roman Makuhha, founders of Euphorik

A man should always look like...

He is confident about what he’s wearing, and as if his clothes were made for him.

Please describe your style in three words.

Sleek, timeless, relaxed elegance.

What is the biggest mistake one can make when getting dressed?

Wearing too many logo-exposed clothes at the same time, and looking like they are trying too hard.

Do you believe in role models?


What are your favourite fabrics?

Extra fine wool, silk crêpe, and leather.

Are there any style combinations that you object to?

It's hard to say because most combinations can still look good if they are done the right way — the right fits, shapes, and colours. However, there are a few styles and fits that we do not think work together, such as wearing two oversized things at the same time. Our rule is that at least one of the two key garments should be fitted in order to create shape. Other general no-gos are socks with sandals or wearing a tie with a t-shirt.

Which city has the best-dressed men?

London and Paris.

Would you say that you are conservative or bold?

More conservative, but a bit of both.

What are the rules, if any, in the way you dress?

Never too much — more sleek and accurate than too loud.

Celebrities and style...

Don’t always go hand-in-hand.

One garment/accessory that you can never have enough of?


Who taught you what you know about style?


How do you select your clothing every morning?

However we feel.

What is your biggest regret?

No regrets. Yet.

The three essential things a man should know about style are...

Knowing when to wear what (not being under or overdressed). Style isn’t about following every single trend. Knowing what suits you and being confident wearing it.

Do you have any shopping rituals?


We will never see you wearing...

Logo-encrusted t-shirts.

The most stylish person you have ever seen...

James Dean, Marlon Brando.

What is the first thing you notice on a man?

His body language and his posture.

The only article of clothing that a man needs to pay close attention to is...

His shirt.

What are the most treasured items in your wardrobe?

Blazers and trousers.

Is comfort an enemy of style?

No, absolutely not.

Which designer never fails to impress you?

Tom Ford, Alexander McQueen, Dries Van Noten, and Jil Sander.

The best words of advice you have ever heard?

Work hard, never give up, and believe in yourself.

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