Interview with Sergio and Pier Luigi Loro Piana
Photo: Courtesy of Loro Piana
Q: How involved are you in the design process of a collection? Obviously, you have the final word in everything, but up to which level do you roll up your sleeves and get work done?
Many of the items available at our stores were at first conceived to answer the specific needs of a customer (or group thereof), friend, or even our own.
Think about the Horsey, a technical garment especially designed for the Italian riders at the 1992 Olympic Games in Barcelona, also approved by the FISE (Italian Federation of Equestrian Sports). Every detail has been considered to satisfy the specific needs of a rider. Or the Icer, originally designed for winter sports and chosen by the Rossignol Racing Team for the 2000 Alpine Skiing World Cup. Barrage was instead expressly designed for the riders of the Italian team at the 2004 Olympic Games in Athens. Although such iconic pieces were developed in collaboration with Loro Piana sports teams, or in order to respond to the specific requirements of outdoor sports, their versatility has made them exceptional all-purpose garments for the city, leisure and travel.
All Loro Piana products are created on the basis of the search for authentic quality, and translate our values into fabrics and garments that reflect a profound knowledge of the final customer and his/her lifestyle.