
Photo: Courtesy of Camilla Skovgaard
Q: You are a Danish girl who initially worked in Dubai, started off her career in London, and now you produce your items in China and outsource your materials from Italy. Are you the personification of globalization in fashion?
Yes, you could say that. In all 2010, the longest I spent in one place was 5 weeks. Starting on 2011, between New Year’s and end March, it looks like I will only have 10 days in my own bed. I am living in hotels. I actually do live in one too, when “home” means a suite at Intercontinental. Convenient: maid, gym, and 24-hour service if I need something. I don’t seem to go to the supermarket anymore.

Photo: Courtesy of Hackett
Q: How do you define style?
Being dressed but not overdressed, it’s about knowing what suits you and not being a slave to the latest fashion fads.
The Creative Director and Founder of Designer’s Guild discusses
her book, “A Certain Style.”

Photo: Courtesy of Designer’s Guild
Q: Your new book, “A Certain Style” celebrates your 40 years in design. How have you evolved as a person and as a designer over the course of the years? What has changed in your personal taste and what has remained the same?
Even when I started, I always had thought of an interior in its entirety – as in furniture, wallpaper, fabric, etc. I was always interested in the relationship between all the elements in an interior and I am thrilled that over the years I have been able to incorporate all of them and design my own ranges. In terms of my personal style, it has definitely evolved and changed and what I love now is probably different to what I loved then but in essence it remains the same – colour, pattern, texture.
A fashion project for charity.

Hionidis is a menswear store, based in Thessaloniki, Greece. It has been around for twenty years, carrying brands such as Dior Homme, Lanvin, Dsquared and more. Their philosophy has always been about combining established designers with new talent and offering a little bit more in terms of presentation and product placement. They have won a variety of awards for their website, advertising campaigns and window displays.