Photo: courtesy of Marissa Evans

Are publishers becoming the new retailers? Will social curation start-ups replace fashion editors? Can f-commerce boost up sales?

In the third part of our series of interviews about the future of fashion retail, we get to discuss with Marissa Evans, founder of ‘Go Try It On.’

Rise of the personal e-stylist

There is no denying that the current polyphony in the fashion world can be confusing, especially when it comes to defining what is stylish and what is not. However, that doesn’t mean that all these opinions stemming from people from all over the globe can’t be beneficial — if channeled right. That seems to be the premise behind a wave of fashion start-ups that utilise the power of crowdsourcing in order to offer advice to their members regarding what to wear. The procedure is simple: people open up their closets to strangers — that range from experienced stylists to people next door— and they get feedback on what suits them best.

As this trend is catching on, the companies behind the real-time fashion advice websites could soon have a wealth of useful data in their hands, allowing them to offer personalised recommendations to their users based on the feedback they receive when trying out items. Once the user completes a purchase after a recommendation, the websites get a commission from the stores.

Of course, there are some challenges ahead for the start-ups, like ensuring that the advice offered is actually useful or where they should draw the line when filtering comments. Another important issue? How can one offer interesting enough visuals to trigger interest (and responses), when all submitted material reflects the taste (or lack of) of the users?

Q: What does ‘Go Try It On’ bring to the fashion consumer’s table, and what kind of needs does it address?

We offer consumers advice on what to wear. We are all about bringing together experts, friends, and brands and offering a place to get ideas and opinions on what to wear and what will look great on you.

Q: Fashion is all about great visuals and style. Since you are relying on user-generated content (images, to be more precise) how big of a risk is this for your website’s overall aesthetics?

This is true. We’ve got a very talented designer helping us to ensure that any outfit uploaded is presented in a clean and clear way. At the end of the day, the best way we can offer people real advice and suggestions is by helping them see what they actually look like. The idea is that we all try on lots of outfits when deciding what works best or when shopping and ‘Go Try It On’ offers a snapshot of these moments.

Q: How challenging is it to make users engaged with ‘Go Try It On’ and how do you plan to sustain its relevancy and helpfulness?

We are offering a solution to a real problem that many people face daily. Trying to help people answer the age-old question — what should I wear? — fits right into their lives. It’s more about are we serving these users in relevant ways? Are we slotting into their lives the way they want us to and are we offering the most helpful solutions? We just need to constantly be asking ourselves those questions in order to be most effective for our user base.

Q: You filter any negative comments, but how do you make sure that the fashion advice offered is actually helpful and/or relevant to the user’s needs? How much do you rely on professional stylists for generating tips for your user base?

We filter out non-constructive comments. We’ve built an operations team to determine what specifically is non constructive. If you use our product, you will get a very unbiased sample of people’s opinions and thoughts. We are creating user-generated community where spammers or non-constructive contributions are not tolerated. We made that choice early on and I believe our community is much stronger because of it. We have a strong network of professional stylists who have been advisors and friends of the company. Our editorial team is educated in styling and many of us have worked in fashion before joining ‘Go Try It On’. We also have branded stylists on the platform; consumers can get tips from Sephora, Grazia and Vente Privée.

Q: You have said that ‘Go Try It On’ is making a greater investment in data and analytics, when compared to its competitors. Could you please tell us a bit more about this? How is it affecting the user experience and your business model?

As our members use GTIO we can create outfit metrics profiles around them. So when do they get a “wear it” and when do they get a “change it?” and what are the relevant factors associated with these crowd sourced decisions? If you constantly get “wear it” votes when you wear red or black jeans, we can start to suggest other items that you might like based on what you look good in.

Q: In your view, how does social media influence the way people interact when it comes to shopping? What kind of selling models do you see emerging due to this trend?

I think social networking is a great way to get more personalised ideas of items you want to buy. Your friends know you best and know about your lifestyle. Getting ideas from them is a great resource and can be a lot more trustworthy than a general ‘five star’ rating.

Q: The fashion industry was a bit slow to catch up with the new trends in technology, but we are now seeing a lot of start-ups trying to get a piece of the industry. How do you feel about this?

All the attention and savvy entrepreneurs with a love for fashion will propel this industry forward. The Fashion 2.0 space is still emerging and becoming something new. It’s a very exciting time to be involved in defining what this space will look like for consumers around the world.

Q: Chuck Townsend of Condé Nast said in WSJ: “My eyes are wide open. I don’t consider [the traditional ad-revenue model] to be a perennially sustainable stream of revenue.” We see brands becoming publishers and publishers stepping into retail sales (for example, Telegraph’s ‘FashionShop’). Is this the beginning of a new era for these industries? How do you see the relationship between media and retailers developing in the future?

Very much so — our plan has always been about defining a new way brands can connect and communicate with their consumers. On our platform, brands have profiles and can engage with members by suggesting items for them to wear. Who knows merchandise better than the shops themselves? I believe a model which brings traditional sales associates online and gives them the opportunity to scale their connectivity and communications with customers who love and adore them is the way forward.

Q: As a consumer, how have your shopping habits changed this past year?

I’d say now that I’m familiar with all these wonderful fashion bloggers, I check out what they are wearing and use that as my shopping guide.

Q: Which trends do you identify with most strongly in the world of fashion ecommerce?

The idea of social shopping. I want to know what my friends think I should buy—each one of us has the friend who ‘knows’ about something specific, whether it be that ‘great Italian restaurant’ or the ‘best bike to buy’… that translates to fashion as well. We all have our most stylish friends who always have great items and mix and match them together. I believe that they will become the editors of the future, or at least on a micro level, a personal fashion editor…

Q: What do you think is online fashion shopping going to be like in the near future?

Stay tuned, check out ‘Go Try It On’ in a few months…

Photo: Camilo Rios

Laure Heriard Dubreuil is the CEO and co-owner of the Webster, a highly influential, three-level space devoted to fashion, jewellery, and photography. She is based in Miami, Florida.

Q: What are the most treasured items in your wardrobe?

My navy Birkin given to me by my fiancé for my birthday two years ago and my Balenciaga leather biker jacket, which is like a second skin for me any time of the day. Any season, any city I’m wearing it.

Q: Please describe your style in three words.

Ladies who lunch with a downtown vibe.

Q: What is the biggest mistake one can make when getting dressed?

Being uncomfortable.

Q: Do you believe in role models?

Yes I have many, Nicolas Ghesquière being one of them.

Q: What are your favourite fabrics?

It’s more about the cut than the fabric, but my favorites are cotton, silk, and cashmere.

Q: Are there any style combinations that you object to?

When you put too much effort into it.

Q: Which city has the best-dressed women?

Rome, New York, Paris, London, and Madrid.

Q: Would you say that you are conservative or bold?

A true blend.

Q: What are the rules, if any, in the way you dress?

The rule is that I usually wear colours. It makes me feel happier.

Q: Celebrities and style…

Should take more fashion risks on the red carpet.

Q: One garment/accessory that you can never have enough of?

SHOES.

Q: A woman should always look like…

A lady/feminine.

Q: Who taught you what you know about style?

My mother and all of my mentors through the years.

Q: How do you select your clothing every morning?

Depending on my meetings for the day and schedule.

Q: What is your biggest regret?

The “meringue” dress I wore at my eighteenth birthday when everybody was in mini-skirts and clubbing outfits.

Q: The three essential things a woman should know about style are…

Don’t try too hard, buy timeless pieces, be creative.

Q: Do you have any shopping rituals?

I own the Webster, that is my ritual.

Q: We will never see you wearing…

Shorts at night.

Q: Which new designers do you follow and why?

Balenciaga for his amazing sense of proportion, Valentino for the femininity, Chanel for key staples, Celine for efficiency and simplicity, and I am extremely supportive of younger designers like Julien David who develops his own prints, Barnabé Hardy for his amazing leather jackets, and Olympia Le-Tan for her vintage books clutches, but also Miami-based jewellery designer Nektar de Stagni.

Q: Who is the most stylish person you have ever seen?

Audrey Hepburn, Jackie O, Jane Birkin.

Q: What is the first thing you notice on a woman?

Voice, smile, eyes.

Q: The one image that defined your approach to style…

All Helmut Newton photos.

Q: Which designer never fails to impress you?

Nicolas Ghesquière for Balenciaga.

Q: One article of clothing that a woman needs to pay close attention to is…

Her lingerie.

Q: Is comfort an enemy of style?

No, it’s the opposite.

Q: Who would you like to see next in “My Style”?

Garance Doré, Carine Roitfeld, Aurélie Bidermann.

Q: The best words of advice you have ever heard?

Go for it.

Photo: Mikey Kay — courtesy of Matt Repicky

Matt Repicky is the blogger behind Men’s Threads, where he writes about fashion and design. He is based in New York City.

Q: The one image that defined your approach to style…

The Thom Browne show at Pitti Uomo where the models all sat at rows of desks. The structure, symmetry, and attention to detail blew my mind.

Q: Please describe your style in three words.

Colorful, classic, sophisticated.

Q: What is the biggest mistake one can make when getting dressed?

Over thinking it!

Q: Do you believe in role models?

Definitely. From style to politics to cooking to design, there are people I look to for guidance.

Q: What are your favourite fabrics?

Sometimes I think I should’ve been born in the South — I love seersucker.

Q: Are there any style combinations that you object to?

Given my answer to the next question, not really. I love to see how people mix and match and pull it all together.

Q: Which city has the best-dressed men?

I am definitely partial to Tokyo.

Q: Would you say that you are conservative or bold?

I’ve never met a print I didn’t like… so, bold.

Q: What are the rules, if any, in the way you dress?

Not being afraid to try something new. But if I do, make sure to ‘own it’ once I leave the house.

Q: One garment/accessory that you can never have enough of?

A good bag… since moving to NY I seem to be on a collecting binge. Current favorite: WANT Les Essentiels de la Vie.

Q: A man should always look like…

His clothes did not come right from the laundry bin.

Q: Who taught you what you know about style?

Less a ‘who’ than a ‘what’ — I’ve been able to travel around the world, and that immersion into culture and design really informed my style.

Q: How do you select your clothing every morning?

Not as carefully as I probably should. But grabbing things blindly has also led to some fun fashion mash-ups!

Q: The three essential things a man should know about style are…

Know your actual size, it’s okay to have a favorite color and stick with it — and please tuck in your shirt.

Q: Do you have any shopping rituals?

I tend to buy spontaneously but very rarely return anything.

Q: We will never see you wearing…

Never say never… I may don Thom Browne on a regular basis, but also have my eye on some Rick Owens & Givenchy. I’m open to mixing it up.

Q: The most stylish person you have ever seen…

I’d have to say it’s a tie between Hamish Bowles and Nick Wooster. Both have incredible style and a distinct look.

Q: What is the first thing you notice on a man?

His shoes.

Q: Which new designers do you follow and why?

Tim Coppens presented an incredible collection for fall. He has a real sport/technical background from Adidas Slvr and RLX and has applied it in an amazing way. I already know exactly the jacket I’ll be picking up when it hits stores.

Q: What are the most treasured items in your wardrobe?

My Patrik Ervell navy shawl collar tuxedo. Best purchase I’ve ever made.

Q: Is comfort an enemy of style?

I don’t think so. My favorite pairs of shoes are also my most comfortable.

Q: Which designer never fails to impress you?

Basty! I’ve been a fan of Michael Bastian’s for so long and each season he gets better and better.

Q: Who would you like to see next in “My Style”?

L.A. based entertainment/design/antique/art guru John Gray. A man whose style I’ve long tried to emulate.

Q: The best words of advice you have ever heard?

My mentor always posed the question “what is it you want to do?” Really knowing that, and going after it is the best advice I’ve received.

Photo: Courtesy of Megan Maguire Steele

Megan Maguire Steele is the founder and owner of the boutique PR firm, Maguire Steele. Her roster of clients includes Alejandro Ingelmo, Billy Reid, Timo Weiland, Richard Chai, and Bespoken. She is based in New York City.

Q: The three essential things a woman should know about style are…

Numerical size in clothing does not matter, it’s all about fit. Quality fabric is key. Don’t be overly attached to trends; focus on shapes and styles that are flattering to your specific body type.

Q: Please describe your style in three words.

Tailored, eclectic, experimental.

Q: What is the biggest mistake one can make when getting dressed?

Wearing clothes that are ill fitting or too tight.

Q: Do you believe in role models?

Yes.

Q: What are your favourite fabrics?

Wool, silk, cashmere.

Q: Are there any style combinations that you object to?

Theoretically yes, but it’s all in the execution so I like to stay open minded.

Q: Which city has the best-dressed women?

New York City.

Q: Would you say that you are conservative or bold?

I would say I am somewhere in the middle but I lean closer to bold.

Q: What are the rules, if any, in the way you dress?

I don’t abide by any hard and fast rules when dressing.

Q: Celebrities and style…

Can create visibility for a designer when mixed in the right way.

Q: One garment/accessory that you can never have enough of?

Good hosiery.

Q: A woman should always look like…

She feels comfortable in her own skin.

Q: Who taught you what you know about style?

My mom and dad.

Q: How do you select your clothing every morning?

It depends on how much time I have to get ready. Sometimes I grab the first thing that I see in my closet that makes sense for the day ahead of me, and other times I plan my outfits in advance.

Q: What is your biggest regret?

I am sure I have some regrets but I try not to dwell in regret because you can’t change the past; you can only learn and move forward.

Q: Do you have any shopping rituals?

I tend to research my purchases in advance and then plan a shopping excursion to try on those particular items in person. I have also become really interested in collecting designer vintage pieces over the last two years. I love going to Resurrection in New York City because they have a very well curated selection of unique designer vintage clothing and accessories.

Q: We will never see you wearing…

Never say never.

Q: Which new designers do you follow and why?

I obviously love my clients which include Alejandro Ingelmo, Billy Reid, Bespoken, Duro Olowu, Florsheim by Duckie Brown, General Idea, Richard Chai, Timo Weiland, and Verlaine, to name a few.

Q: Who is the most stylish person you have ever seen?

That is a hard question because there are many people whose sense of style I admire for a variety of reasons. On an overall basis, the staff at the Billy Reid New York store always look pretty incredible. Also, I love seeing how my own staff interpret pieces from our clients’ collections in their day to day wardrobe. I also love seeing Anna Dello Russo.

Q: What is the first thing you notice on a woman?

I am not sure that it is one attribute consistently. It is probably whatever stands out most on that particular woman so it may be hair, eyes, height or their figure, depending on the woman.

Q: What are the most treasured items in your wardrobe?

Vintage Chanel bags, vintage Gianni Versace dresses.

Q: The one image that defined your approach to style…

Pictures of my mom when she was in her thirties.

Q: Which designer never fails to impress you?

I don’t have one house that I always gravitate towards. For me, it is always a mix of designers.

Q: One article of clothing that a woman needs to pay close attention to is…

Proper undergarments are the foundation of your wardrobe. A panty line or the wrong bra can ruin the way your clothes lay on the body.

Q: Is comfort an enemy of style?

No.

Q: Who would you like to see next in “My style”?

Javier Garcia, creative director of Verlaine.

Q: The best words of advice you have ever heard?

I think having a strong work ethic and being resilient are qualities which my parents instilled in me through my upbringing. It’s not so much words of advice, as a way to live that resonates with me.

Photo: Courtesy of Pierre-Jean Manfreo

Pierre-Jean Manfreo is an art director, a fashion and lifestyle editor, and the co-founder of the agency Les Messieurs. He is based in Côte d’Azur.

Q: What are the most treasured items in your wardrobe?

My J.M. Weston Savile shoes, my two Hermès belts, a Prada sports jacket from team Luna Rossa, a Gucci coat and a saharienne by Dior Homme, a purchase approved by Carine Roitfeld herself. She was with her son in the Dior shop when I bought my saharienne and she told me that I was wearing it well. True story.

Q: Please describe your style in three words.

Classic, dapper, and I hope chic or (to put it simpler) ‘so black tie’!

Q: What is the biggest mistake one can make when getting dressed?

Having a style that is not suited to you.

Q: Are there any style combinations that you object to?

Please don’t mix running trousers with a suit! However, everything that has to do with style is a matter of self expression. I think in fashion the most important thing is to be self-confident and do things with your own style.

Q: Which city has the best-dressed men?

Paris, New York, London, Venice, Milan, Firenze.

Q: Would you say that you are conservative or bold?

Conservative, but sometimes I can be bold.

Q: What are the rules, if any, in the way you dress?

Be yourself, be confident, don’t be a fashion sheep and style is better than fashion.

Q: Celebrities and style…

Are fakes. Very often, without a personal or a brand’s stylist they are nothing, they don’t have style. That being said, American celebrities are the worst!

Q: One garment/accessory that you can never have enough of?

Shoes!

Q: A man should always look like…

Jon Hamm in Mad Men or Steve McQueen in The Thomas Crown affair.

Q: Who taught you what you know about style?

My taste is from my mother, cinema, and my passion for fashion magazines, particularly Numéro Magazine.

Q: How do you select your clothing every morning?

It depends on my schedule.

Q: What is your biggest regret?

Not being taller and slim, but I can’t fight nature. Therefore, my regret is not finding my own style sooner.

Q: Do you have any shopping rituals?

No, I don’t think so.

Q: We will never see you wearing…

I don’t know, maybe things I don’t like.

Q: The most stylish person you have ever seen…

James Bond in his tuxedo! And Jude Law for Dior Homme.

Q: What is the first thing you notice on a man?

His shoes, his watch.

Q: The one image that defined your approach to style…

A picture from Georges Hoyningen-Huene, or Slim Aarons; both of them are fashion photographers.

Q: Which new designers do you follow and why?

Maxime Simoens because I have discovered him at Festival International des Arts de la Mode in Hyères (south of France) and Bouchra Jarrar.

Q: The only article of clothing that a man needs to pay close attention to is…

His suit.

Q: Is comfort an enemy of style?

No! Comfort is running with confidence, it’s the key for style.

Q: Which designer never fails to impress you?

So many! For women I like Balenciaga, Burberry Prorsum, Hermès, Gucci, Tom Ford, Yves Saint Laurent. I really really love the work of Bouchra Jarrar, her collections are the essence of french style with a little Mediterranean touch. For men, I’m attracted by a tailor’s work. In terms of brands, Hermès, Kilgour, Tom Ford, Prada, Gucci, Dior (when Hedi Slimane was the creative director), Louis Vuitton, Burberry Prorsum, Karl Lagerfeld, Zegna, and many others.

Q: Who would you like to see next in “My Style”?

French shoe maker, Xavier Aubercy.

Q: The best words of advice you have ever heard?

Less is more.

Photo: Christopher Dadey — courtesy of Rebekah Roy

Rebekah Roy is a fashion stylist and a creative consultant. She is currently the fashion editor of Phoenix magazine, a trend consultant for Wella, and collaborates with a variety of companies including Visa, Nintendo, Harvey Nichols, and John Lewis. She also writes regularly for Drapers magazine.

Q: Do you believe in role models?

I love role models and think everyone should have several.

Q: Are there any style combinations that you object to?

No, I have very few fashion objections.

Q: What are your favourite fabrics?

I adore silks, leather, and cashmere.

Q: Please describe your style in three words.

Vintage, Japanese & rock ‘n’ roll inspired.

Q: What is the biggest mistake one can make when getting dressed?

Thinking that how you dress won’t affect how you feel that day.

Q: Which city has the best-dressed women?

There are so many stylish women in the world and each city still manages to have its own unique style, but I do love London.

Q: Would you say that you are conservative or bold?

I love colour but while working I’m often wearing black so even if it’s a bold cut it feels muted or conservative because it’s black.

Q: What are the rules, if any, in the way you dress?

I don’t have very many fashion rules — if any.

Q: Celebrities and style…

Don’t always go together but when it works it can be a wonderful, inspiring and powerful combination!

Q: One garment/accessory that you can never have enough of?

Good underwear.

Q: A woman should always look like…

Herself.

Q: How do you select your clothing every morning?

It’s random. I generally check the weather each morning and that often influences my decision but it also depends on my schedule that day. If I’m walking a lot I always prefer flats.

Q: What is your biggest regret?

I don’t really have regrets, I just like to get on with things.

Q: Do you have any shopping rituals?

I rarely shop, but I think it’s important for one to take time while shopping. Very few people make good shopping decisions when they feel rushed, and usually end up buying something that they don’t truly love.

Q: We will never see you wearing…

Hmm I’ll try on most things to see how they fit and what they’re about but if it’s not me you won’t see me wearing it out. It doesn’t mean that I didn’t like it — it just wasn’t me.

Q: Which new designers do you follow and why?

I adore so many new designers. I style Vauxhall Fashion Scout’s ‘One to Watch’ and I’m the fashion director of Phoenix magazine so I have the opportunity to work with lots of new talent — which is one of my favourite things. New designers have so many challenges when they’re just starting out and it’s important they get the right advice and support.

Q: What is the first thing you notice on a woman?

It’s a combination of several things all at once — their personal style, their face, and most of all their attitude.

Q: What are the most treasured items in your wardrobe?

I have so many wonderful things: from some great Robert Cary-Williams bullet t-shirts and dresses, vintage Christian Lacroix skirts, a William Tempest dress and coat and an Alice Palmer coat. Clothing has to be personal. One of the things I love the most is a pink cardigan that my grandmother knitted for herself.

Q: Is comfort an enemy of style?

You shouldn’t have to feel uncomfortable to be stylish.

Q: Who would you like to see next in “My style”?

Jessica Bumpus.

Photo: Courtesy of Michael Saiger

Michael Saiger is the founder of Miansai, an eclectic line of vintage-inspired, handcrafted jewellery. His collections can be found at Barney’s, J.Crew, and Colette.

Q: Which new designers do you follow and why?

I have always loved Rag & Bone and Engineered Garments. I love designers and companies that put out quality products and good fits. I could sit here and name a dozen off the top of my head.

Q: Please describe your style in three words.

Classic, polished, and relaxed.

Q: What is the biggest mistake one can make when getting dressed?

Not being confident with their selections.

Q: Do you believe in role models?

Of course! I wouldn’t be the person I am today if I didn’t have people to look up to — and still look up to.

Q: Are there any style combinations that you object to?

For me personally, yes, but style is all up to the individual.

Q: Which city has the best-dressed men?

New York and London. Although there’s something to be said of ‘beach city’ style…

Q: Would you say that you are conservative or bold?

When it comes to my style, I’m a melting pot…We can throw conservative and bold in there, amongst many, many other things.

Q: What are the rules, if any, in the way you dress?

It’s keeping things balanced.

Q: Celebrities and style…

Are not synonymous with one another. Individuals and style, now that’s a different story.

Q: One garment/accessory that you can never have enough of?

Aside from Miansai? My 1948 Rolex and Levi’s.

Q: A man should always look like…

He’s put together, but not trying too hard.

Q: Who taught you what you know about style?

No one really taught me, per se — my sisters provided a bit of foundation when I was young, but it’s something I’ve picked up upon.

Q: How do you select your clothing every morning?

By opening my closet. It’s not really something I put much thought into because I know what I own and what I like to wear.

Q: What is your biggest regret?

I don’t have regrets, but I’ve definitely learned some lessons throughout my life. We all have, right? That’s the point of living and experiencing new things.

Q: The three essential things a man should know about style are…

Keep it simple but don’t be afraid to try new things, be true to yourself.

Q: Do you have any shopping rituals?

I’m not the kind of guy that sets out on shopping trips. I tend to do my shopping when I see/hear of something I like.

Q: We will never see you wearing…

Something I don’t feel comfortable in.

Q: What is the first thing you notice on a man?

His watch.

Q: The only article of clothing that a man needs to pay close attention to is…

His underwear — got to start with the essentials.

Q: What are the most treasured items in your wardrobe?

My dad’s army jacket from Vietnam that was passed down to me.

Q: Is comfort an enemy of style?

Never.

Q: The best words of advice you have ever heard?

If you’re afraid to fail, you’ll never succeed.

Photo: Courtesy of Natalie Hartley

Natalie Hartley is the senior fashion editor at InStyle UK magazine. She has worked for Elle and as a senior fashion editor at the Sunday Times Style magazine, and has styled celebrities such as Diane Kruger, Eva Mendes, and Alexa Chung.

Q: Would you say that you are conservative or bold?

A mix — I like conservative with a twist!

Q: Please describe your style in three words.

Classic, laid back, grunge.

Q: What is the biggest mistake one can make when getting dressed?

Wearing something that doesn’t suit you or that you feel uncomfortable in.

Q: Do you believe in role models?

Yes as inspiration, but to take from it and adapt to yourself.

Q: What are your favourite fabrics?

Leather, denim, silk.

Q: Are there any style combinations that you object to?

Showing too much. I like to balance things out ie. tight on top, wear something loose on the bottom half.

Q: Which city has the best-dressed women?

Paris.

Q: What are the rules, if any, in the way you dress?

I always make sure I am comfortable in what I wear.

Q: Celebrities and style…

Can be inspirational but don’t always go hand in hand!

Q: One garment/accessory that you can never have enough of?

My Whistles leather jacket.

Q: Who is the most stylish person you have ever seen?

I love Carine Roitfeld’s style.

Q: A woman should always look like…

She is confident.

Q: Who taught you what you know about style?

My family; both parents and my grandma.

Q: How do you select your clothing every morning?

Spontaneously when I wake up. I do have my favourites so I go for them if I wake up with not much time.

Q: What is your biggest regret?

I try not to have regrets but I did pass up an opportunity to buy an amazing old John Galliano shaggy coat and was too lazy to go back and get it!

Q: The three essential things a woman should know about style are…

Always be confident in your choices, wearing heels doesn’t mean you are stylish and go for what suits your personality. Be true to yourself, following trends doesn’t always mean you look stylish — it’s how you wear it.

Q: Do you have any shopping rituals?

Not really, I am quite spontaneous.

Q: We will never see you wearing…

Anything that looks like I have tried too hard.

Q: Which new designers do you follow/admire and why?

Simone Rocha is amazing, she is great at using traditional fabrics from her dad but working them in a very modern way. J.W. Anderson — I love for his use of fabrics. Christopher Raeburn because I adore how he has made sportswear cool and I love Thomas Tait for his shapes and unfussy designs.

Q: What is the first thing you notice on a woman?

Their posture and how they hold themselves.

Q: What are the most treasured items in your wardrobe?

A vintage Christian Dior long duck egg blue maxi coat, my mum’s old Chanel sequin jacket, and my Isabel Marant trainers.

Q: The one image that defined your approach to style…

Probably Courtney Love back in her hay day!

Q: Which designer never fails to impress you?

Yves Saint Laurent.

Q: One article of clothing that a woman needs to pay close attention to is…

A great coat or good shoes.

Q: Is comfort an enemy of style?

Not at all its important to me and it’s what I base all of my outfits. I think that every year fashion is turning their collections more towards comfort, as this is what I think the average woman still wants.

Q: Who would you like to see next in “My style”?

Kate Phelan.

Q: The best words of advice you have ever heard?

Always treat people the way you would like to be treated yourself.

Photo: Tetsuharu Kubota — Courtesy of Jon Call

Jon Call is an interior designer and the owner of the company Mr Call Designs. He was the consulting creative director for HGTV’s ‘High Low Project,’ and has been voted by House Beautiful magazine as one of ‘the next wave of designers to watch.’ He is based in New York City.

Q: Which new designers do you follow and why?

I think Ovadia & Sons is killing it right now. Their perspective on the American Man is spot on. It’s like a rush of adrenaline to me.

Q: Please describe your style in three words.

Modern american uniform. I wear a blazer, oxford, jeans, and brogues in intriguing fits and colourations.

Q: What is the biggest mistake one can make when getting dressed?

Not knowing where you are going.

Q: Do you believe in role models?

Absolutely, I have many.

Q: What are your favourite fabrics?

I like to use menswear fabrics in my interiors: structured linens, Oxford cloths, Harris tweeds, selvedge denims, lightweight seersucker, brushed cotton twills — they find their way into the homes I create as well as my closet.

Q: Are there any style combinations that you object to?

Anything in the right context can be amazing. Life is about taking predictable combinations and reworking them into something special and unique.

Q: Which city has the best-dressed men?

New York. Hands down.

Q: Would you say that you are conservative or bold?

I am conservatively bold.

Q: What are the rules, if any, in the way you dress?

While I may change the colorus or fabrics around, my “go-to” silhouettes essentially remains the same: A narrow trouser, a nipped in waist, solid fabrics, button down collars, a good watch and a strong shoe.

Q: Celebrities and style…

I had never considered the combination until I became aware of Ryan Gosling.

Q: One garment/accessory that you can never have enough of?

A humor about oneself.

Q: A man should always look like…

He considered his outfit: There should be a thoughtful approach to what a man decides to put on his body.

Q: How do you select your clothing every morning?

This morning it was with the ever slightest touch of a hangover. We were out late celebrating my ‘Next Wave’ article in House Beautiful magazine.

Q: What is your biggest regret?

Taking scissors to T-shirts in the early 90‘s and baring my midrift. I thought I was Sid Vicious.

Q: The three essential things a man should know about style are…

What their shirt size is, what scent their partner likes, and the name of a very good tailor.

Q: Do you have any shopping rituals?

Everything starts after finding a great pair of shoes.

Q: We will never see you wearing…

A sheer shirt.

Q: The most stylish person you have ever seen…

Julien Decanali from Barneys. His personal sense of style is envy inducing.

Q: What is the first thing you notice on a man?

His watch.

Q: The one image that defined your approach to style…

Currently I am addicted to the Glen Luchford’s Prada print campaign from the early nineties. The colourations hint at something both sweet and sinister.

Q: The only article of clothing that a man needs to pay close attention to is…

I imagine that depends on the man. The one thing I know for sure, however, is that it is essential to wear a clean pair of underpants.

Q: What are the most treasured items in your wardrobe?

A watch that I inherited from my uncle.

Q: Is comfort an enemy of style?

No.

Q: Which designer never fails to impress you?

My staples are generally from different designers: Martin Margiela for knitwear and shoes, Junya Watanabe for his incredible shirts, and I always love a good pair of Uniqlo jeans. I find myself re-buying these essential items from each of their collections more often than not.

Q: Who would you like to see next in “My Style”?

Matt Repicky of the blog Men’s Threads. His youthful take on men’s fashion is refreshing.

Q: The best words of advice you have ever heard?

Don’t wear a belt with a suit.

Photo: Anders Beier — courtesy of Sandja Brügmann

Danish-born Sandja Brügmann is a managing partner and chief creative strategist at Refresh agency. She is based in Boulder, Colorado.

Q: Who is the most stylish person you have ever seen?

Helena Christensen — I just love her bohemian luxury style.

Q: Please describe your style in three words.

Eco-luxury comfort.

Q: What is the biggest mistake one can make when getting dressed?

Not feeling good, grounded and comfortable.

Q: Do you believe in role models?

Yes, in certain situations.

Q: What are your favourite fabrics?

Cashmere, well-worn linen, ultrafine merino wool, silk, second use cycle leather. What is most important to me is that the company I purchase from shows social and planetary consciousness and makes an effort to practice clean business with a heart.

Q: Are there any style combinations that you object to?

Personally, I am at a place in my life where I’m playing around with a few new and more expanded styles such as more feminine and playful styles, colours and floral patterns as well as more vintage prints. I used to only wear black — and though I still love black, I find the feminine shapes, softer tones and floral patterns a great compliment to my personal process.

Q: Which city has the best-dressed women?

New York & Copenhagen — the two are very different. Female style in Copenhagen has an almost androgynous feel.

Q: Would you say that you are conservative or bold?

I am a mix of both. I wear a lot of classic, comfort pieces, but you rarely see me without an element of bold — often found in my shoes, boots, scarves, sunglasses and jackets.

Q: What are the rules, if any, in the way you dress?

To feel comfortable and to feel good. To play with other styles than my usual, and to allow myself plenty of time in yoga pants.

Q: Celebrities and style.…

Are like all the rest of us. What we chose to wear is our personal brand and an artistic expression of who we are.

Q: One garment/accessory that you can never have enough of?

My old beat up Old Gringo cowboy boots — you’ll see me wear them dressed up, dressed down, in yoga leggings, with skirts, fancy dresses, to work, with a bikini and a beach tunic — they are just so comfortable and so me.

Q: A woman should always look…

Uniquely and comfortably herself.

Q: Who taught you what you know about style?

I am an artist, and I observe the world around me. I always have. When something feels fun, balanced, vibrant, creative, soothing or just ‘right’ it can quickly become part of my world. It’s the same with fashion. To me, fashion and how I dress are a unique and creative expression of my essence.

Q: How do you select your clothing every morning?

I do not spend a lot of time thinking about it actually. I know my closet, and I know I can’t go “wrong.” Anything I wear that makes me feel good will let my true self shine through. That’s what truly matters, not so much the actual pieces I wear.

Q: What is your biggest regret?

I was about to say no regrets, but then that awful mullet at age 12 came back to haunt me…

Q: The three essential things a woman should know about style are…

Buy key pieces of quality and mix with less expensive pieces of a more playful, colorful and width of style ranges, so you can easily create different looks and have fun with it.

Q: Do you have any shopping rituals?

Some of my favorite luxury second hand boutiques are in Copenhagen, where I have discovered some of my greatest finds. Otherwise, I mainly purchase items that inspire me on my travels.

Q: What is the first thing you notice on a woman?

I notice whether or not she seems at peace with herself.

Q: What are the most treasured items in your wardrobe?

My aforementioned Old Gringo cowboy boots, a second hand purchased vintage Chanel purse, a plexiglass and black pleather wrist watch my granddad made for my mother in the 60s, a colorful Pucci scarf — my big stack of scarves in general from hand-me-downs from my mother’s youth to recent purchase by Danish designer Kudibal. I love scarves. My mother’s wedding band with my father’s name and their wedding date in 1975 engraved (my father passed away in my late teens), and a few leather jackets from Danish design label Munderings Kompagniet.

Q: Which designer never fails to impress you?

We are all human, and I do not believe in perfection as a possibility, and as such I am not disappointed that no design house has ever created a full collection that blows me away.

Q: One article of clothing that a woman needs to pay close attention to is…

Her shoes.

Q: Is comfort an enemy of style?

No… and perhaps a bit of yes when it comes to those fabulous and sexy high heels.

Q: Who would you like to see next in “My style”?

Christian Zigler, innovative entrepreneur and founder of ShopBox.com. Tania Ellis, founder of The Social Business Company.

Q: The best words of advice you have ever heard?

Be the change you wish to see in the world. — Ghandi

Photo: Courtesy of Tony Melillo

Tony Melillo is a fashion designer based in New York City. He has recently launched a new label called ATM by Anthony Thomas Melillo, which can be found exclusively at Barney’s. He is also the creative director behind Selena Gomez’s line for KMart.

Q: The three essential things a man should know about style are…

Feel comfortable, don’t over dress, look clean.

Q: Please describe your style in three words.

Relaxed, elegant.

Q: What is the biggest mistake one can make when getting dressed?

Not feeling comfortable.

Q: Do you believe in role models?

For the reason of there are good people out there yes. Not to duplicate someone…that’s weird.

Q: What are your favourite fabrics?

Cotton, cashmere.

Q: Are there any style combinations that you object to?

Not really.

Q: Which city has the best-dressed men?

I really love New York for all around best dressed people (men and women).

Q: Would you say that you are conservative or bold?

Conservative.

Q: What are the rules, if any, in the way you dress?

Not too many layers, be well-fitted, easy on easy off.

Q: Celebrities and style…

They are like models so if they look good and are successful we want to look like them.

Q: One garment/accessory that you can never have enough of?

T-shirts.

Q: A man should always look like…

Himself. It is weird to look like a character from a period.

Q: Who taught you what you know about style?

The street.

Q: How do you select your clothing every morning?

The weather plays a part…I hate being cold. Then I go with what feels like the day I’m having: happy, busy, grown up, gym day…

Q: What is your biggest regret?

None.

Q: Do you have any shopping rituals?

Online ordering for beauty products. I never buy shoes on the internet, and I preview collections before the season on style.com to see what I might want.

Q: We will never see you wearing…

Skirts.

Q: The most stylish person you have ever seen…

Steve McQueen if I have to name someone, but no one really stands out to me.

Q: What is the first thing you notice on a man?

His shoes.

Q: The one image that defined your approach to style…

Calvin Klein Home Collection. I love the minimal aesthetic and colour pallet.

Q: Which new designers do you follow and why?

New…no one. I do follow Martin Margiela, Jil Sander, Raf Simons.

Q: The only article of clothing that a man needs to pay close attention to is…

His shoes.

Q: What are the most treasured items in your wardrobe?

My jeans, my shoes, my sneakers and my T-shirts.

Q: Is comfort an enemy of style?

No, it shouldn’t be.

Q: Which designer never fails to impress you?

Martin Margiela.

Q: Who would you like to see next in “My Style”?

Bruno Mars.

Q: The best words of advice you have ever heard?

Keep it simple and cool.

Photo: Courtesy of Olivia Rubin

Olivia Rubin graduated from Central St. Martins College. Before launching her eponymous label, she worked for Alexander McQueen and John Galliano in Paris, where she assisted with Galliano’s main line collections. She is known for her graphic prints on a variety of simple yet feminine silhouettes. Her work has been featured in Vogue, InStyle, and Grazia.

Q: Are there any style combinations that you object to?

I don’t like sticking to any rules, I like experimenting — that’s the best way of coming up with new design and outfit ideas!

Q: Please describe your style in three words.

Feminine, chic, colourful.

Q: What is the biggest mistake one can make when getting dressed?

Not dressing for your figure.

Q: Do you believe in role models?

Yes, one-hundred percent.

Q: What are your favourite fabrics?

Silks.

Q: Which city has the best-dressed women?

It depends what you define as ‘best-dressed’ but I’d say the women in Paris and Milan are immaculately turned out.

Q: Would you say that you are conservative or bold?

Bold.

Q: What are the rules, if any, in the way you dress?

Dress for your mood.

Q: Celebrities and style…

It’s tricky but there are certain celebrities that have natural style and you can spot this instantly.

Q: One garment/accessory that you can never have enough of?

Bags, bags, bags!

Q: A woman should always look like…

She wants to make an impression.

Q: Who taught you what you know about style?

My family and shopping!

Q: How do you select your clothing every morning?

I normally have an urge to wear a certain piece and then build an outfit around that item.

Q: What is your biggest regret?

No regrets, you are what you are because of who you have been…cringe but true!

Q: The three essential things a woman should know about style are…

You can’t buy style, don’t be afraid of colour/print and invest in one amazing piece as opposed to five mediocre pieces.

Q: Do you have any shopping rituals?

Not really, I use shopping as research to see what’s out there — I love to look! When I go shopping I normally go with a list of what I need/want otherwise I have been known to let my credit card spiral out of control!

Q: We will never see you wearing…

Anything backless or braless!

Q: Which new designers do you admire and why?

I follow all new designers, it is part of being a fashion designer. I’m a fan of a newish label called Never Fully Dressed that I recently discovered at LFWeekend.

Q: Who is the most stylish person you have ever seen?

Without a shadow of a doubt my grandmas.

Q: What is the first thing you notice on a woman?

Her outfit combination.

Q: What are the most treasured items in your wardrobe?

Zac Posen gown, J Brands (the only jeans/trousers I wear), Brick Print T-shirt.

Q: Which designer never fails to impress you?

Prada and Marni. Female fashion designers are rocking it right now!

Q: One article of clothing that a woman needs to pay close attention to is…

Jeans — it’s worth the investment.

Q: Is comfort an enemy of style?

Yes and no. I think you can have both.

Q: Who would you like to see next in “My style”?

Charlotte Olympia.

Q: The best words of advice you have ever heard?

Never give up.

Photo: Citizen Couture — Courtesy of Mboko Ndimba Mobutu

Paris-based Mboko Ndimba Mobutu is a stylist and an editor for the weekly French fashion magazine Be and the online monthly publication Ghubar.

Q: What are the rules, if any, in the way you dress?

Whatever style I’m in the mood for when I dress, I always try to be elegant. Even when I’m not so formal, it’s just important to present myself in a certain way. I’m one of the nostalgic of those times when men and women were actually getting dressed up in their everyday lives not because of an occasion but because it was the norm.

Q: Please describe your style in three words.

Playful, sophisticated, classy.

Q: What is the biggest mistake one can make when getting dressed?

Trying too hard. Not everyone can pull off anything, and when it’s not genuine it generally shows.

Q: Do you believe in role models?

I tend not to give people more importance than they should get because the idea you have of someone in your mind is usually emphasised in a very poetic way, while the reality often lets you down. But I don’t mean to be pessimistic: some people can be pretty inspiring and influential in the way they behave, dress, act, their work ethic and so on. I guess my answer is yes.

Q: What are your favourite fabrics?

I’m not so sure I have one. I like all of the soft fabrics that are really enjoyable to wear from cashmere to quality wool. As of lately, visually I’m really into rigid fabrics with a technical aspect to them: I’m thinking neoprene and such.

Q: Are there any style combinations that you object to?

I used to but I’ve come to learn that when handled right, there’s no preconceived idea about style. What you thought would look terrible can work like magic according to who’s wearing it. Their amount of confidence, attitude, knowledge of what they’re doing…

Q: Which city has the best-dressed men?

Without a doubt, Milan. They make me wish I were Italian! [laughs]

Q: Would you say that you are conservative or bold?

As paradoxical as it may sound a little bit of both. I love everything about classic menswear elegance but to update it with modern codes, fits, and a certain humour.

Q: Celebrities and style…

Unfortunately when it comes to female celebrities, very few of them actually have genuine style and you can tell when there’s a stylist behind it or the influence of what’s trending. For male celebrities, not enough of them take risks and surprise us. We need more Ryan Goslings, most definitely.

Q: One garment/accessory that you can never have enough of?

Shoes! That’s a problem, believe me…[laughs]

Q: A man should always look like…

He made an effortless effort and is confident in whatever he’s wearing.

Q: Who taught you what you know about style?

I feel like I’ve always had that [style] sensibility in me but one of my older brothers is to blame for, really. He was the first to introduce me to taking risks when getting dressed, seeing way past a simple piece of clothing but learning to incorporate it to a whole silhouette knowing what works for you. Then when evolving in an artistic environment, you can’t help but feed your vision with the people working around you, what you’re exposed to and on and on.

Q: How do you select your clothing every morning?

It depends on the mornings (or should I say nights before)…The best outfits usually come to mind as a whole according to what I’m in the mood for wearing: those are the good days when it’s easy. [laughs] Other times I can stare at my closet for long minutes without having a clue. Then it usually builds up and around one piece I choose. The problem with me is that dressing up is the same process as styling an editorial. I can be really hard with what I come up with because I always want to give something interesting to look at. To somehow surprise!

Q: Your biggest regret is…

Not style related! I wish I were less reserved because I feel like I missed out on some encounters or experiences.

Q: The three essential things a man should know about style are…

Tailoring is the most important to me! Wear clothes that fit you if not perfectly, at least well enough. Too many men are afraid of sizes they consider too small or tight while it’s what fits them properly. There’s nothing better than a clean, sharp and sleek silhouette. Shoes come second. You can be dressed exquisitely, if your shoes are not right, it can ruin an entire look to me. I’m really specific about them: forget about the pointed ones, the square-toed ones, white leather. Wear clothes you’re confident and comfortable in. Dress for yourself before others.

Q: Do you have any shopping rituals?

Not really. But I have places I always go to in Paris: Haussmann Boulevard, Rivoli Street, Étienne Marcel, The Marais, Le Bon Marché, Saint-Germains-des-Prés…

Q: We will never see you wearing…

Flip flops!

Q: The most stylish person you have ever seen…

I have a soft spot for Nick Wooster, I must admit. I never met him though.

Q: What is the first thing you notice on a man?

Overall, if they are dressed well…to my taste. I’m generally more of the entirety type first then go into details if my attention was caught before.

Q: The one image that defined your approach to style…

The opening photograph of a Vogue Hommes International (fall 2011) editorial photographed by Horst Diekgerdes and styled by David Bradshaw where three male models are dressed in bright colored fitted suits from the likes of Dior Homme and Jil Sander.

Q: Which new designers do you follow and why?

I’m really into Guillaume Henry’s work at Carven simply because it represents quite well my aesthetic, chic and modern: I find his style to be simple yet innovative and incredibly both effective and desirable. I’m also keeping an eye on emerging brands like General Idea, Carlos Campos, AMI.

Q: The only article of clothing that a man needs to pay close attention to is…

His shoes! Again…

Q: What are the most treasured items in your wardrobe?

It’s hard for me to answer this question because I get easily tired of pretty much everything and I’m always eager for newness. Lately, I’ve bought many pairs of shoes I’ll hold on to for quite a while I’m sure. So there you have it yet again.

Q: Is comfort an enemy of style?

A lot of time it is (usually at the end of the day) but it doesn’t have to be. It’s all about the choices one decides to make. I know I privilege my style over comfort very often.

Q: Which designer never fails to impress you?

Dries Van Noten, Christopher Bailey at Burberry, Raf Simons at Jil Sander, Miuccia Prada, Ricardo Tisci at Givenchy, Lucas Ossendrijver and Alber Elbaz at Lanvin, Wooyoungmi. Sorry, I couldn’t choose just one.

Q: Who would you like to see next in “My Style”?

Nick Wooster.

Q: The best words of advice you have ever heard?

“You should put your passion on yourself before translating to other people.” — Anna Dello Russo

Photo: Courtesy of Meghan Folsom

Meghan Folsom is the co-founder and PR director of Mega Mega Projects, a new fashion showroom in New York City. She is a former fashion editor at Harper’s Bazaar magazine, and is dedicated to discovering and nurturing new design talent.

Q: The most stylish person you have ever seen…

My former boss at Harper’s Bazaar, stylist extraordinaire, Melanie Ward.

Q: Please describe your style in three words.

Classic, yet eclectic.

Q: What is the biggest mistake one can make when getting dressed?

Wearing clothing that doesn’t fit properly for the sake of trends.

Q: Do you believe in role models?

Yes, if they are not reality TV stars.

Q: What are your favorite fabrics?

Silk, cotton, linen.

Q: Are there any style combinations that you object to?

I still really can’t wrap my mind around the shorts and tights combination. I’m originally from the South and can be a little bit old-fashioned about appropriateness and functionality.

Q: Which city has the best-dressed women?

New York City, of course!

Q: Would you say that you are conservative or bold?

Depends on the day and the season. I wear black all winter and move into wild, colorful prints when the weather warms. I am often bold with my accessory choices.

Q: What are the rules, if any, in the way you dress?

I am very sensitive to proportion and fit. I have a curvy figure and want to always accentuate at least one of my features but never too many at once.

Q: Celebrities and style…

Don’t usually mix well without the help of a great stylist!

Q: One garment/accessory that you can never have enough of?

It’s a toss up between shoes and jewels. That’s why I started a showroom!

Q: A woman should always look like…

She is happy.

Q: Who taught you what you know about style?

My mother, Marsha Folsom played a huge role. She is a beautiful, confident, and ambitious Southern woman who dresses with elegance and flair. I wear a lot of her clothing from when she was First Lady of Alabama in the 90′s. She has a purple unsheared lamb coat that I am still mustering the courage to wear!

Q: How do you select your clothing every morning?

Some days it’s whatever is lying around at my boyfriend’s house. Other days, it’s a long process of trial and error from my bottomless, disorganized closet. When I get to work I pile on my clients’ accessories.

Q: Your biggest regret is…

I’ll confess — it’s turning down two invitations to be a débutante! (Not quitting my job at Vogue )

Q: The three essential things a woman should know about style are…

Dress confidently, don’t follow trends, find a good tailor.

Q: Do you have any shopping rituals?

I am obsessed with going off the beaten path to find clothing and accessories. When I get to a new city, I maniacally search Google and the phone book for the best charity shops. After working as a stylist for years, I’m addicted to the hunt.

Q: We will never see you wearing…

Open toed boots. WTF!

Q: Which new designers do you admire and why?

I am always on the hunt to find under-the-radar designers who have yet to emerge and gain mainstream attention. I also love the designers who have managed to be commercially successful while still maintaining their roots in the avant-garde. Martin Margiela and Maria Cornejo are favourites.

Q: What is the first thing you notice on a woman?

Her spirit. I love it when a woman is effortlessly chic and confident.

Q: What are the most treasured items in your wardrobe?

My grandmother’s dresses from when she was First Lady of Alabama in the 1940’s. Martin Margiela boots.

Q: The one image that defined your approach to style…

Brigitte Bardot on the beach.

Q: Which designer never fails to impress you?

My boyfriend, Garrick Ambrose. He is an extremely talented architect and designer. His way of seeing the world inspires me every day. He approaches design problems with simple, stylish solutions that are elegant and beautiful.

Q: One article of clothing that a woman needs to pay close attention to is…

Her bra. It’s important to get ‘the girls’ into position so that your clothing fits properly and you feel confident and sexy.

Q: Is comfort an enemy of style?

No way! Have you ever seen a woman walk down the street in gorgeous, high-heeled shoes that don’t fit her? It’s pretty funny! Even so, Americans, stop wearing your pyjamas in public!

Q: Who would you like to see next in “My Style”?

Garrick Ambrose, a young architect who has impeccable style and a strong, fresh design aesthetic that the world should see!

Q: The best words of advice you have ever heard?

When I was leaving his house, my grandfather John always told me, “Don’t be good, be careful.”

Photo: Paul Mpagi Sepuya

Alex Catarinella is a New York-based style, music, and culture writer. He is responsible for “Favorite Things,” a weekly column for MTV Style, and collaborates with a variety of media outlets such as: Paper, Elle, Huffington Post, i-D, Dazed & Confused, Wonderland and more.

Q: How do you select your clothing every morning?

It can get messy. I’m incredibly indecisive. I’ll often take some time to pick out a look the evening before and by morning, I’ll end up bolting out the door wearing my typical uniform (leather jacket, shirt, jeans…) with the aforementioned planned look rolled up in a ball on the floor and covered in cat hair.

Q: Please describe your style in three words.

Crazy, sexy, cool?

Q: What is the biggest mistake one can make when getting dressed?

Please don’t Instagram/blog/etc your daily looks.

Q: Do you believe in role models?

When singing along to “Hero” by Mariah Carey, YES.

Q: What are your favourite fabrics?

Dirty denim. Soft and a maybe just a little bit smelly.

Q: Are there any style combinations that you object to?

I’m pretty down for whatever makes you feel how you want to feel. BUT Crocs and those terrifying webbed-toe “shoes” or whatever they’re called won’t ever look okay paired with anything. I promise.

Q: Which city has the best-dressed men?

I think I’m supposed to say Paris? But to be honest, I was sort of surprised that I fell in love with Kiwi boys in Auckland, New Zealand when I was in town for their Fashion Week. Similar to a ‘downtown’ New York style, but with a little more color/patterns, great hair and with a cute accent. Yum. I’ve still never been to Tokyo though and am pretty certain I’d lose my damn mind over the dudes there.

Q: Would you say that you are conservative or bold?

Conservative amongst a sea of crazies in New York, but ‘you look like a farmer’ etc. kinds of bold when I visit my family in the suburbs of Pittsburgh, PA.

Q: What are the rules, if any, in the way you dress?

Getting dressed while under the influence is only fun in the moment. I make sure to ask my roomie if I look a mess before heading out the of door.

Q: Celebrities and style…

Are mostly either all kinds of tragic and over-styled (pop stars) or totally boring (actors). But I do love you, Pharrell Williams.

Q: One garment/accessory that you can never have enough of?

Flannels. Still can’t quit you.

Q: A man should always look like…

However he wishes.

Q: Who taught you what you know about style?

I’ve always been fascinated by my mother’s meticulous style. She’d leave red lipstick kissed notes for me and my siblings on Saturday mornings, while she routinely went to the salon where she’d get her nails and her raven-coloured Anna Wintour-rivaling bob perfected. But I definitely didn’t acquire her chic gene. The only Vogue I’ve ever purchased was the Spice Girls’ cover in like, 1997. Growing up, I was more into my Ginger Spice shrine, stealing my sister’s dELiA*s catalogues, the immaculately-dressed Kelly Taylor from Beverly Hill’s 90210/some cast-members (specifically the Disney-created pop group THE PARTY!) from the Mickey Mouse Club/and Christina Applegate in Don’t Tell Mom the Babysitter’s Dead. That’s the kind of nostalgia-friendly fashion that makes me smile instead of rolling my eyes, which is a good thing.

Q: What is your biggest regret?

My high school wardrobe/waist size.

Q: The three essential things a man should know about style are…

Matching socks without holes matter. Easy on the metrosexual thing (see: tweezing). When in doubt, put on black Levi’s 511′s.

Q: Do you have any shopping rituals?

Just experiencing the perpetual inner dialogues that go something like, “Oh, well those shoes are like four cocktails, so…” — *takes out credit card*

Q: We will never see you wearing…

Heels?

Q: The only article of clothing that a man needs to pay close attention to is…

Underwear.

Q: Is comfort an enemy of style?

Hope not.

Q: The most stylish person you have ever seen…

Patti Smith, always.

Q: What is the first thing you notice on a man?

Eye contact quality.

Q: The one image that defined your approach to style…

Too many and still discovering more.

Q: Which new designers do you follow and why?

I’m often blown away by my designer friends because I get to see them in their environment. Someone like jewellery designer Chris Habana, who works out of his cozy Alphabet City studio apartment and creates interesting, pop-meets-goth inspired pieces all-night long whilst getting stoned and blasting Everything But The Girl. To me, he gives hope for the cool, creative downtown New York artist post-Giuliani.

Q: What are the most treasured items in your wardrobe?

My Pap Pap’s conversation-starter shearling coat from the ‘80s, my Zack Morris-friendly vintage Missoni sweater, concert t-shirts (Janet Jackson’s “Janet” and “Rhythm Nation” tours, Spice Girls’ ‘98 world tour, and Amy Grant ‘94 tour!), a super shredded pair of cheap black skinnies, and my Christopher Shannon x Eastpak backpack — my laptop’s home!

Q: Which designer never fails to impress you?

I’ve attended Prabal Gurung’s last three shows and A LOT of goosebumps happened more and more each and every time. I’m always moved by his storytelling, and those ridiculous patterns are always SO ON POINT. He makes art. Oh, and I’m also pretty obsessed with Karen Walker’s always playfully tasteful and girlie duds — she’s not afraid of a popping color or zany pattern, a good chunky heel and no one comes close to her sunglasses. Ladies, take note.

Q: Who would you like to see next in “My Style”?

My super talented friends who dress better than me: musician Lissy Trullie, jewellery designer Chris Habana, DJ Mia Moretti, photographer and soon-to-be Bravo TV superstar, Angela Pham.

Q: The best words of advice you have ever heard?

Be kind to yourself and never take anything personally.